E-commerce platforms are virtual storefronts from where consumers can make purchases on the website. A solid platform is required for a business’s e-commerce strategy because through this system you have the ability to host and build your website, manage prices, products, promotions and personalize your sales and services.
Magento Enterprise and Shopify Plus are the top two e-commerce platforms in the market. But which one is better? It’s hard to decide the best one for your business because your decision will very well determine the growth and success of your business. This article will provide you with differences and similarities each possesses to show you who the clear market leader is and why.
1) Experience makes an e-commerce platform perfect
Magento Enterprise has been in the e-commerce enterprise business for 8 years whereas and in 2016 it had approximately 29% of the market share. Shopify Plus has been around for 3 years only and its market share in 2016 was 11%.
Magento has far more merchants than Shopify and Shopify Plus combines with a whopping 250,000 as live merchants.
2) Multi-Store Management
This is one of the key selling points of Magento Enterprise. It allows merchants to manage regional stores, B2C stores, B2B stores, and multiple brands from one Magento interface. In simple words, this means that you can manage multiple websites which have different domain names/languages whereas Shopify Plus doesn’t give you this option.
Shopify Plus doesn’t give you the option to access the code which runs on your site disallowing you any room for customization and flexibility. Magento Enterprise offers ease of modification since it’s a self-hosted platform. You can code however you want and change whatever you like. Your website, your rules.
4) The range of payment options
The thing that Magento does very well is provided with ease by offering multiple payment processors. There is a multiple currency checkout, multiple languages available, localized payment methods and tokenization is possible. Since these e-commerce platforms are used around the world it is somewhat a necessity to have this feature. Shopify or Shopify Plus doesn’t provide these options.
5) Apps and add-ons
Magento provides its users with a huge range of add-ons. There are 3000 extensions both paid and freely available. If you don’t have any coding knowledge but want to utilize the flexibility benefit then you can just use an extension. This way you can easily add complex functions and take your website to the next level.